A hotel chain needed to shake its restaurants out of the 1970’s. With no positive equity in the current brand, name, product or service there is the opportunity to create a new mass market restaurant chain for over 200 destinations across the country.
The Daily delivers a simple idea that customers understand and love. It is open all day every day, it is for everyone from business guests to lazy family lunches, knitting club cuppas to birthday bashes. The idea is in the name and the name in the idea — it’s a brand that can rise and shine as well as shape the customer proposition.
Design Director (Lead) — Wolff Olins ©