A new supermarket for modern Britain that is already competing with established discounters. It pulls from the DNA of Tesco leveraging their knowledge and expertise to deliver great tasting British food to everyone a in very efficient shopping experience.
A no fuss straight-forward brand that delivers value and market freshness from screen, to store to shelf with a get going attitude and an infectious energy — just like Jack Cohen 100 years ago back in 1919.
Design Director (Lead) — Wolff Olins ©