Google wanted to help customers with the difficulties of shopping in America — make life easier for them and give them more time to do the things they love (and to take on the rising giant of Amazon). Google Express is a shopping and delivery service that provides a platform and logistics service for high street retailers so you can get what you need delivered in an hour.
It was the first time Google had a role to play in the physical world and the friendly Chute was the device for delivering products to Americans from high street stores all wrapped up in a Googley service.
Wolff Olins ©