With over 126 million monthly players Minecraft has grown into a multi channel brand with games, franchises and of course, a cult following.
Working with Bold Scandinavia to help Minecraft wrestle their success into a well crafted, well organised and well received brand.
More work coming soon… in the meantime the rebranding of Minecraft has been awarded a Gold in the prestigious industry award Cannes Lions, in the category ‘Design - rebrand/refresh of an existing brand’.