Tesco came to Wolff Olins to get their identity back and re-establish their pride so they can start leading the sector again. We helped them simplify their master brand and product brands and amplify what they the do best.
Tesco Mobile needed to step up to compete with fast moving telcos and as a successful value player the brand needed to attract a younger more affluent audience. Seven routes explore the stretch from a tweak of today to pure masterbrand expression to something more unique.
Design Director (Lead) — Wolff Olins ©